ComparisonsOctober 4, 2026 · 5 min read
RJ Lead Group vs CABoom Leads: How We Compare
CABoom sells verified leads in packages with a portal. We sell per lead and per call with the price list in public. Which suits you depends on how you buy.
By Ryan St. George, Founder, RJ Webworks LLC
CABoom Leads is a name most agents have heard, largely because of who founded it. Agents ask us how we compare often enough that it is worth writing down.
What CABoom Leads is
CABoom Leads was founded by Cody Askins and sells leads across final expense, life and veteran, IUL and retirement, annuity, Medicare and health, home and auto, Spanish, and recruiting. Their site says the leads are generated by their own digital advertising and verified by a text code sent to the prospect's phone. Leads are delivered into their portal, by text and by email, and are sold as packaged orders with a weekly subscription option. The range is wider than ours, particularly annuity, home and auto, and recruiting.
Where we are the same
- Leads generated from our own advertising rather than bought in.
- Final expense, veteran, IUL, Medicare, health and Spanish all covered.
- Delivery by text and email as well as into software.
Where we differ
How you buy. CABoom sells packages. We publish a price per lead and a price per call, in public, and you can order any quantity. Final expense is $15 to $24 a lead, veteran is $20 to $32, aged records run from $1 to $4, and volume breaks start at 50 leads.
Speed. Our real-time leads arrive in under 60 seconds from the moment the prospect submits the form, pushed into your CRM. Ask any vendor for that number, because the first five minutes decide most of the outcome.
Live calls. We run our own phone system and sell live inbound calls at a flat $45, or $70 for the high intent tier, routed across your agents on the hours and rules you set. A call bills only after 10 seconds connected on a standard call and 30 seconds on a high intent call, and repeat callers inside 30 days are not billed.
The written terms. Our replacement policy is published in full: 72 hours to flag, five named reason codes, capped at 20% of the order. Read the equivalent policy from any vendor before you pay, not after.
Who should pick which
If you want annuity, home and auto, or recruiting leads, or you like buying a package and working it through their portal, CABoom covers ground we do not. If you want to pay per lead at a published price, get records in under a minute, add live calls, and keep the option to stop at any time, that is us.
About us
RJ Lead Group is the insurance brand of RJ Webworks LLC, which was buying media across insurance, home services, legal, medical and financial before this brand existed. We are a media buyer first. Every lead comes from our own Meta and Google ad accounts and our own landing pages. We do not buy records from a network and we do not resell anyone else's.
Common questions
Is RJ Lead Group cheaper than CABoom Leads?
The two are priced differently, so compare cost per lead. Ours is published per lead with no package minimum. Divide their package price by the number of leads in it and you have the comparison.
Are your leads verified?
Every record is captured on our own form with consent. A disconnected or invalid number, or a duplicate of a record we sent you in the prior 60 days, is replaced under the published policy.
Do you sell recruiting, annuity or home and auto leads?
Not today. We sell final expense, veteran, Medicare, mortgage protection, IUL, health, Spanish and general life.
Do I have to subscribe?
No. Place a single order of any size. A weekly standing order earns the best rate and a free CRM seat, and you can pause or cancel it whenever you like.
Do you resell leads from other companies?
No. We run the ads and own the pages, so there is nobody upstream of us.
Work out your cost per conversation with each vendor. The cheaper lead is not always the cheaper sale.
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