Leads · Core volume product
Final expense leads
Ages 50–85, actively looking for burial and final expense coverage. The highest-volume vertical we run and the one most agents start on.
The inventory
How final expense runs.
Final expense is where our media spend is heaviest, which means it is the vertical where we can hold volume steady week over week instead of delivering in bursts. Standing orders here fill reliably Monday through Saturday.
Every record is a form fill on an RJ Webworks landing page, driven by our own Meta and Google campaigns. The prospect answered a coverage-intent question, gave a date of birth, and consented on our page — not on a network's co-registration path.
Every record carries
- First name, last name, date of birth
- Mobile phone, email, full street address
- Coverage amount requested
- Beneficiary relationship
- Tobacco use
- TrustedForm certificate URL
Who buys this
Delivery
Aged inventory
States
Sample record — fictional data
Lead record
final_expense · real-time
- first_name
- Delores
- last_name
- Whitfield
- dob
- 1954-03-18
- age
- 71
- phone
- +1 (704) 555-0182
- d.whitfield@example.com
- address
- 418 Bellamy St
- city_state_zip
- Gastonia, NC 28052
- coverage_requested
- $15,000
- beneficiary
- Daughter
- tobacco
- No
- trustedform_cert
- cert.trustedform.com/8f3c…
- consent_ts
- 2026-09-09T14:22:07Z
- source
- meta / fe-burial-v7 / ad_2291
Sample — fictional data
POST /webhook · 200
This is the exact field set delivered on a final expense record. Values are invented for illustration. We never display real consumer data.
Also available live
Final expense callers, routed to your agents.
This vertical runs as live inbound calls as well as data. A prospect responding to our ad calls a tracking number, lands in our phone system, and rings your roster based on the availability you configure. Billed only after 10 seconds connected.
If a record is bad
Flag it in 72 hours, get it replaced.
72 hours to flag
Flag a record in the dashboard with a reason code within 72 hours of order fill.
Five reason codes, published
Bad number, duplicate, out of age range, out of state, wrong vertical. Nothing vague.
Capped at 20% of order volume
Replacements ship at no cost. Replacement records carry no further replacement right.
Calls bill after 10 seconds
Misdials and instant hangups are not billed. Duplicate callers inside 30 days are not billed.
Other verticals
Also generated in-house.
Veteran life
from $17
Veterans and active-duty households looking at life coverage alongside VA benefits. Higher intent, higher average face amount, priced accordingly.
Medicare
from $16
T65 and Medicare Advantage shoppers. Volume climbs hard through AEP and we scale ad spend to match — book standing orders early.
Mortgage protection
from $19
New and recent homeowners responding to mortgage protection messaging. Larger face amounts, term and IUL both place well.
IUL / retirement
from $18
Working-age prospects responding to tax-advantaged retirement and cash-value messaging. Longer sales cycle, larger cases.
Test final expense with 10 free leads.
No card, no contract, delivered today. Give us your state set and age range and we will fill it from live inventory.