Leads · Broad-market catch-all
General life leads
Broad-market term and whole life intent that does not sort cleanly into one of the specialty verticals. Useful as filler on a standing order.
The inventory
How general life runs.
General life is what we route broad-market form fills into when the prospect is outside the age band or profile of a specialty campaign but the coverage intent is real.
Most buyers take this as an add-on to keep a standing order full when a specialty vertical runs light on a given day. Say the word on your order and we will only send it as overflow.
Every record carries
- First name, last name, date of birth
- Mobile phone, email, city and state
- Coverage amount requested
- Coverage type interest
- Tobacco use
- TrustedForm certificate URL
Who buys this
Delivery
Aged inventory
States
Sample record — fictional data
Lead record
general_life · real-time
- first_name
- Odessa
- last_name
- Kaplan
- dob
- 1972-12-30
- age
- 52
- phone
- +1 (503) 555-0129
- o.kaplan@example.com
- city_state
- Beaverton, OR
- coverage_requested
- $250,000
- coverage_type
- Term, 20 yr
- tobacco
- No
- trustedform_cert
- cert.trustedform.com/9e4d…
- source
- google / life-broad-v1 / kw_0233
Sample — fictional data
POST /webhook · 200
This is the exact field set delivered on a general life record. Values are invented for illustration. We never display real consumer data.
If a record is bad
Flag it in 72 hours, get it replaced.
72 hours to flag
Flag a record in the dashboard with a reason code within 72 hours of order fill.
Five reason codes, published
Bad number, duplicate, out of age range, out of state, wrong vertical. Nothing vague.
Capped at 20% of order volume
Replacements ship at no cost. Replacement records carry no further replacement right.
Calls bill after 10 seconds
Misdials and instant hangups are not billed. Duplicate callers inside 30 days are not billed.
Other verticals
Also generated in-house.
Final expense
from $15
Ages 50–85, actively looking for burial and final expense coverage. The highest-volume vertical we run and the one most agents start on.
Veteran life
from $17
Veterans and active-duty households looking at life coverage alongside VA benefits. Higher intent, higher average face amount, priced accordingly.
Medicare
from $16
T65 and Medicare Advantage shoppers. Volume climbs hard through AEP and we scale ad spend to match — book standing orders early.
Mortgage protection
from $19
New and recent homeowners responding to mortgage protection messaging. Larger face amounts, term and IUL both place well.
Test general life with 10 free leads.
No card, no contract, delivered today. Give us your state set and age range and we will fill it from live inventory.